At the end of the first century, the town of Laodicea was a thriving commercial center. It was a wealthy city, one of the few towns to refuse government aid after a devastating earthquake in the region. Clothing manufactured in Laodicea was sold throughout the Roman empire, especially garments made of a beautiful black wool. Situated at the juncture of three trade routes, the city was ideally located for doing business.

In addition, there was a world-famous medical school in Laodicea, famous for the treatment of optical diseases. At the school, a salve for the eyes was prepared and shipped to distant lands in the form of tablets.

Laodiceans had every right to be proud, and apparently they were. That's why Jesus' words to Christians in that city had a sharp sting:

"You say, 'I am rich; I have acquired wealth and do not need a thing.' But you do not realize that you are wretched, pitiful, poor, blind and naked. I counsel you to buy from me gold refined in the fire, so you can become rich; and white clothes to wear, so you can cover your shameful nakedness; and salve to put on your eyes, so you can see" (Revelation 3:17-18).

Wow! Though Laodicea was famous for its wealth, Jesus tells the Laodiceans they are in direst poverty. He declares these producers of beautiful dark clothing to be naked, needing white clothes he can provide. Despite Laodicea's fame in treating eye diseases, Jesus says they are blind, needing the treatment only he can give.

What would he say about me? What points of pride would he address, showing the flaws in my perceived strengths? What would he say of my possessions, my accomplishments, my boasting? What would he say of my self-sufficiency?

I know what he would say. The truth. Jesus can see the real me. Not the facade I present to the world, not the image I build up around myself. Jesus sees me. Jesus knows me.

What would he say about me?
He knows you too. You can fool everyone around you, but Jesus sees the real you. He sees what you really need. I may not know you, but I can tell you that Jesus has what you need. He can eliminate your spiritual poverty, clothe your emotional nakedness and heal your inner blindness.

The Laodiceans needed Jesus. They needed what he had to offer, even though they didn't realize it. Whether you know it or not, you need him too. As do I. Let's seek him together. Join the conversation at or write me at

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