There is something self-revealing in God's word when presented in all of its liberating and uncomfortable truth. Amos had warned God's people many years earlier that there would be a famine for God's word, a time when the voice of God through the prophets would go silent. John was the re-awakening of God's voice through a prophet. There was a clarity and ring of truth in his convicting message. He called people to a life-change through the confession of sins and baptism. People flocked to hear him, and then changed their lives based on John's message from God. John was not in a convenient location. John didn't have money or power to gain an audience. What was John's attractiveness? God's voice was recognizable in his preaching. The famine was over! People flocked to feed on the truth of God!